Viral video breakdown

Some of the biggest brands in the world aren't even posting like businesses anymore, so why are you?

Summary

The video argues that even major brands have stopped posting overly polished content and are winning by being more human and fun, urging businesses to drop the stiff 'professional only' persona on Instagram.

At a glance

Who it’s for

small business owners, personal brands, and social media managers trying to grow on Instagram

Best fit: Startups

Where it fits

Top of funnel

Awareness. Reaches viewers who don’t know you yet.

How it’s built

problem-solution

State a clear problem, then walk through the fix.

myth-bustingtalking headcontroversial

The hook

Some of the biggest brands in the world aren't even posting like businesses anymore, so why are you?

Make it yours: the reusable formula

Some of the biggest [credible players] aren't even [doing conventional best practice] anymore, so why are you?

Swap the highlighted parts for your own niche.

The re-hook

Look at brands like Taco Bell, Delta, Diet Coke.

Name-drops familiar big brands as social proof to validate the contrarian claim and keep viewers listening.

Hot take

Stop showing up here like a business and start being human again on Instagram.

Why it works

The idea works because it attacks a deeply ingrained belief in her audience: that 'professional, polished, expert-only' content is what wins on social. By contrasting that belief with the behavior of huge, credible brands, she creates cognitive dissonance that keeps people watching. Structurally, she opens with a provocative question, quickly backs it with well-known examples, then offers a simple, emotionally appealing solution: be human, have fun, get personal. The algorithm explanation gives a logical reason to change behavior, while the tone gives permission to loosen up.

Swipe-file takeaways

  • Lead with a direct challenge to the viewer's current behavior framed as a question to create instant tension.
  • Use big, recognizable brands as social proof to legitimize advice and make it hard to dismiss.
  • Call out the old advice ('be professional, keep it business only') explicitly so viewers feel seen before you pivot.
  • Tie your recommendation to how the algorithm actually behaves to make it feel strategic, not fluffy.
  • End with a clear, memorable behavior shift framed as a command: 'stop X, start Y.'

Full script

Some of the biggest brands in the world aren't even posting like businesses anymore, so why are you? Look at brands like Taco Bell, Delta, Diet Coke. Their content is not overproduced or polished. We know these companies spend a lot of money on marketing, so they know what they're doing. And they're just doing what I've been begging y'all to do for years. get back to basics and start having fun again and being more human and getting more personal. But unfortunately, a lot of people told you to be professional, keep it business only, be the expert. But now this is winning. And I'm so glad we're back because the algorithm is not pushing out perfect content. It's pushing out content people connect with because that's what gets engagement. So stop showing up here like a business and start being human again on Instagram.

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