Viral video breakdown

Tell me your niche. I will build you a content strategy in the next five minutes using the power of AI.

Summary

Jason demonstrates a rapid AI-powered process to build a content strategy for a real estate agent, from defining an ideal customer profile and offer to generating 20 ready-to-post content ideas. Viewers learn a concrete workflow using Claude and Hormozi’s offer framework, then are invited to comment for a niche-specific template and call.

At a glance

Who it’s for

coaches, consultants, and service-based business owners (like real estate agents) who struggle to create converting social media content and are curious about using AI

Best fit: Startups

Where it fits

Middle of funnel

Consideration. Nurtures viewers weighing their options.

How it’s built

problem-solution

State a clear problem, then walk through the fix.

tutorialtalking headcuriosity gap

The hook

Tell me your niche. I will build you a content strategy in the next five minutes using the power of AI.

Make it yours: the reusable formula

Tell me your [niche]. I will build you a [desirable outcome] in the next [short time-frame] using [hot tool/trend].

Swap the highlighted parts for your own niche.

The re-hook

Yeah, Jason. Well, my niche is real estate.

Creates a quick role-play and grounds the promise in a specific, relatable example (real estate) to keep viewers engaged.

Hot take

You really have no excuse for like oh I don't know what content to post or like I don't know what content is gonna convert — bro it's so easy.

Why it works

The video works because it attacks a common pain point (“I don’t know what to post / what converts”) and immediately promises a fast, AI-powered fix, creating a strong curiosity gap. By live-framing it around a specific niche (real estate agent wanting more leads), he makes the workflow feel concrete and transferable to other niches watching. The step-by-step structure (ICP doc → offer doc → script generator → 20 ideas) gives viewers a clear, low-friction process, while naming specific tools (Claude, Hormozi PDF) increases perceived legitimacy. The strong CTA to comment “strategy” converts education into lead generation and 1:1 sales calls.

Swipe-file takeaways

  • Open with a direct offer to solve a core niche problem in minutes using a hot tool (AI) to create immediate curiosity.
  • Anchor the tutorial in one specific example niche so viewers can picture the process while still generalizing it to themselves.
  • Break the solution into 2–3 named assets (ICP doc, offer doc, messaging/script skill) so your method feels like a proprietary system.
  • Reference recognizable authorities/resources (Claude, $100M Offers) to borrow credibility for your process.
  • End with a simple keyword-comment CTA that offers a personalized version of the framework to turn viewers into warm leads.

Full script

Tell me your niche. I will build you a content strategy in the next five minutes using the power of AI. Yeah, Jason. Well, my niche is real estate. I'm a real estate agent and I want to get more leads through social media and Instagram. Okay, perfect. Real estate. Perfect. All right, let's do this. The very first step is you need three core documents. You need your ICP document. You need your offer document. Optionally, you can have a content messaging document that helps sometimes too. So your ICP, okay, here's what you're going to do. You're going to open up a chat, preferably Claude, Opus 4.6, and you're going to start yapping about who your ideal customer or client is, right? Bonus points if you have a sales call with an ideal prospect, because then you can just upload the transcript And now we can craft an ideal customer profile or an ideal client profile from actual real sales data, right? We're basically reverse engineering the prospects to figure out, you know, what is their current situation? What are their pain points? What is the dream outcome? Okay. You have to know who you're talking to, right? In order to make content. Because if you don't know who exactly the person is that you're trying to speak to and actually convert, you're not gonna be able to write content that converts because you don't know who you're talking to, right? The next thing that we would do is I would help you create an offer document. And this one is really easy. Like you can just upload a PDF of $100 million offers by Alex Harmozi into a Claude chat and then just be like, yo, again, you can yap about what you have an idea of for the offer. And then basically that's like having Hormozy write your offer for you. Right. So it really is pretty optimized there. Again, you can chat back and forth and try and optimize it a little bit more, but you have those two things. Okay. Once you have those two documents, then you're good to go. You're going to move on to you upload those two documents into a new chat. Ideally you want to have some sort of skill or some sort of script writer knowledge. Like I have my proprietary Instagram script writer skill that I use in Claude that basically writes scripts like I exactly like I would and you're just gonna use that to be like hey use your Instagram script writer skill and generate 20 content ideas for this ICP and this offer give me 10 viral ones 10 conversion focused ones and then boom it's gonna give you back a document that is literally like polished ready-to-go content you really have no excuse for like oh I don't know what content to post or like I don't know how what content is gonna convert bro it's so easy like That entire process is going to take you about like 20, 30 minutes. And at the end, you're going to have content that is, you know, optimized to convert for your ICP probably better than like you would have thought to. Right. If you want this entire content strategy, AI template for your niche specifically, and if you want to hop on and talk to me personally about how we can do this for your niche, just comment strategy down below and I will send you a link. I'll see you there. Peace.

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