Viral video breakdown

thing that i wish i would have learned from day one of becoming an entrepreneur and it's taken me 11 years to learn as an entrepreneur

Summary

An entrepreneur explains the concept of opportunity cost using a video game analogy to show early-stage business owners that delaying mentorship or coaching is far more expensive in lost time and revenue than the money they think they are 'saving.'

At a glance

Who it’s for

early-stage online business owners and entrepreneurs who are stalling on investing in coaching or mentorship

Best fit: Consultants

Where it fits

Top of funnel

Awareness. Reaches viewers who don’t know you yet.

How it’s built

problem-solution

State a clear problem, then walk through the fix.

educationtalking headcuriosity gap

The hook

thing that i wish i would have learned from day one of becoming an entrepreneur and it's taken me 11 years to learn as an entrepreneur

Make it yours: the reusable formula

The one thing I wish I'd known from day one as a [identity], and it took me [X] years to learn.

Swap the highlighted parts for your own niche.

The re-hook

so if you're an early stage business owner i want you to listen to this because this is going to change your life i promise

Directly calls out the target audience and promises a life-changing insight to keep them watching.

Hot take

It's not saving when you're bleeding time; delaying help is the most expensive decision you can make in your business.

Why it works

The video works because it translates a dense, economic concept (opportunity cost) into a simple video game metaphor that any viewer can instantly visualize. It calls out a painfully common behavior among early entrepreneurs—DIY-ing and Googling at midnight—and reframes it as actively losing money and time, flipping 'I'm saving' into 'I'm bleeding.' The structure moves from relatable story to direct application (your 10k/20k/50k months), which makes the abstract idea feel urgent and personal, and it ends by positioning coaching as the logical shortcut, priming viewers for future offers.

Swipe-file takeaways

  • Hook with a hard-earned lesson plus a long time horizon ('took me 11 years') to imply depth and experience.
  • Call out your exact audience in the first few seconds so the right people instantly know it's for them.
  • Use a simple, universal analogy (like a stuck video game level) to explain an abstract business concept.
  • Reframe a common belief ('I'm saving money') into its opposite ('you're bleeding time and revenue') for emotional impact.
  • Tie the concept to concrete numbers (10k, 20k, 50k months) to make the cost of inaction feel real and measurable.

Full script

thing that i wish i would have learned from day one of becoming an entrepreneur and it's taken me 11 years to learn as an entrepreneur so if you're an early stage business owner i want you to listen to this because this is going to change your life i promise it's called opportunity costs and i'm going to explain it to you like a 10 year old so you can get it and not because i think you're stupid but because it's going to land for you so much better let's say you were stuck at a video game like at a level at a video game and your older sister or brother was like oh here let me help you let me game and your older sister or brother was like, oh, here, let me help you. Let me teach you. And you said, no, no, no, I got it. I want to do it on my own. And then two weeks later, you're still in the same stuck video game level. Your sister or brother wasn't the cost. The two weeks you didn't get to that next level, that was the cost. That's exactly what happens in your business. You're Googling at 11 o 'clock at night or chat GPTing, like how do I launch a group program or how do I create an offer? You're saying, I'll hire a coach later. I'm going to make more money now and then I'll come back. you're saying i'll hire a coach later i'm gonna make more money now and then i'll come back figure it out on my own every month you wait actually saving you money because every month that you wait is actually costing you that revenue goal that you want to reach the 10k month the 20k month the 30 the 50 the 100k month the program that isn't already filled the clients that you've literally could have changed their entire lives you haven't yourself a favor and stop calling it saving because it's not saving when you're bleeding time there's a Saving. Because it's not saving when you're bleeding time. It is the one and the most expensive thing that you can never get back. This is way to the next level. It's been the exact same. Work with someone who's already beaten it so they can show you the tricks.

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