Viral video breakdown

The hottest job in tech right now is not what you think. It's not coding anymore, and if you feel like you missed the boat because you're non-technical, then this is for you.

Summary

The creator explains why communications and storytelling roles are exploding in value in the AI era, arguing that being able to sound human and cut through generic AI content is now one of the most valuable skills in tech.

At a glance

Who it’s for

non-technical or liberal-arts-leaning professionals and students who want high-paying tech careers but feel shut out by the coding-centric narrative

Best fit: Startups

Where it fits

Top of funnel

Awareness. Reaches viewers who don’t know you yet.

How it’s built

PAS

Problem, Agitate, Solution. Name a pain the viewer feels, intensify it, then deliver the relief.

myth-bustingtalking headcontroversial

The hook

The hottest job in tech right now is not what you think. It's not coding anymore, and if you feel like you missed the boat because you're non-technical, then this is for you.

Make it yours: the reusable formula

The hottest [desirable thing] in [space] is not what you think. It's not [assumed path] anymore, and if you feel like you missed the boat because you're [excluded group], then this is for you.

Swap the highlighted parts for your own niche.

The re-hook

Stick around till the end and I'll tell you the one skill that's becoming more valuable than ever in the AI era.

Opens a clear loop that promises a single high-value answer if viewers watch to the end.

Hot take

The best defense against automation and AI might actually be a liberal arts degree.

Why it works

This works because it attacks a deeply held belief in tech culture: that coding is the safest, highest-upside path. The creator pairs that contrarian frame with hard numbers (exact salaries, job post counts, unemployment comparisons) to make the argument feel undeniable, not just opinion. Psychologically, it hits relief and hope for non-technical people who thought they were locked out of tech, while giving a new aspirational identity: 'storyteller' and communicator. Structurally, it uses a clear 'AI broke something' problem, then reframes communications/storytelling as the scarce, high-leverage solution, with a payoff line that’s easy to quote and share.

Swipe-file takeaways

  • Open by directly challenging the dominant career narrative in your niche ("it's not X anymore") to create instant tension.
  • Explicitly call out a left-behind audience segment ("if you feel like you missed the boat because you're non-technical") to make them feel seen and keep them watching.
  • Use specific salary figures, company names, and job-posting stats to turn an opinion into a data-backed argument.
  • Anchor the problem in a big macro shift (AI making everything sound the same) so your solution feels inevitable, not arbitrary.
  • End with a memorable, contrarian one-liner that reframes an underrated path as the new power position.

Full script

The hottest job in tech right now is not what you think. It's not coding anymore, and if you feel like you missed the boat because you're non-technical, then this is for you. Stick around till the end and I'll tell you the one skill that's becoming more valuable than ever in the AI era. So here's what's happening. Netflix just posted a communications job that pays up to $775,000 a year. OpenAI has a comms job that's listed at over $400k a year. And Anthropic tripled the size of their comms team and each role is paying more than 200k a year. The average communications director job in America pays about 106k a year, but these tech companies are paying way more than that. Why is that? The reason they are is because AI broke something. It made content so easy to create that everybody sounds the same. LinkedIn is full of slop that everyone's eyes glaze over. And Sam Altman even says there's an AI accent now. Everyone feels fake. And so now there's this premium on people who can break through the noise and sound human. If you look at job titles, that if you look at job postings with the title storyteller, between 2023 and 24, they doubled. The largest venture capital firm in the world, Andreessen Horowitz, even launched an entire team dedicated to storytelling. And the irony is that for the last 20 years, we were taught that coding is is the secure, stable career path that you should pursue if you want to make a lot of money. But the thing is, software engineering job posts have dropped by about 60,000 postings in the last two years. Meanwhile, communication majors actually have a lower unemployment rate compared to comp sci. So you know what? The best defense against automation and AI might actually be a liberal arts degree. Because the people who can articulate well are now the most valuable people in tech.

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