Viral video breakdown

UGC content format tier list

Summary

The creator ranks different UGC ad/content formats by effectiveness for conversions and virality, then pitches Yorby AI as a tool to find and remix winning formats and scripts.

At a glance

Who it’s for

UGC creators, performance marketers, and startup founders running organic or UGC-style paid ads

Best fit: Startups

Where it fits

Top of funnel

Awareness. Reaches viewers who don’t know you yet.

How it’s built

listicle

A numbered or rapid-fire run through distinct points or tips.

educationtalking headpattern interrupt

The hook

UGC content format tier list

Make it yours: the reusable formula

[Topic] tier list: [X, Y, Z] ranked by [outcome].

Swap the highlighted parts for your own niche.

The re-hook

hook and demo format these are pretty easy to make and they're pretty reproducible but it doesn't work if the product is too saturated

Quickly narrows into a specific popular format and gives a nuanced pro/con to keep creators listening.

Hot take

In general, skits aren't really meta right now when it comes to organic UGC ads.

Why it works

This works because it packages a complex, fuzzy topic (“what formats actually convert?”) into a simple, familiar tier list frame that creators instantly understand and want to compare against their own beliefs. The video speaks directly to a pain point for UGC-focused brands and creators: wasting views on formats that don’t drive conversions. Clear, opinionated rankings create mini-controversy and invite mental pushback, increasing watch time. Closing by positioning Yorby AI as the shortcut to finding and remixing these proven formats turns educational value into a natural product pitch.

Swipe-file takeaways

  • Use tier lists to compress a whole niche of tactics into a single, bingeable video format.
  • Tie each tier judgment to a specific outcome (e.g. conversions vs virality) so the rankings feel practical, not arbitrary.
  • Call out when popular formats (like text-on-screen or skits) underperform on conversions to stand out from generic advice.
  • End with a tool or offer that helps viewers shortcut the decision you just educated them on (here: a database and remixer for winning formats).
  • Speak directly to saturation and constraints of each format so experienced creators feel understood and trust your recommendations.

Full script

UGC content format tier list hook and demo format these are pretty easy to make and they're pretty reproducible but it doesn't work if the product is too saturated just because everyone has seen it already and you're also kind of limited in what you can do because the hook kind of has to be about what the product is or else you're just not really going to get conversions onto your website or your product and the only thing you can really change with this format is kind of the hook and the music but the conversions are great if you're able to make it work so I'll give it a book and the music. But the conversions are great if you're able to make it work so I'll give it an S tier. Talking head. Now for talking head format the creator kind of needs to be well spoken so this really depends but you can get a lot more creative with the script writing than you can with like let's say a hook and demo video. So even if the product is let's say very saturated you can still stand out if the script writing is good. But I would give this an A or a B depending on how good the creator is on camera in terms of how well spoken they are and how good the creator is on camera in terms of how well -spoken they are and how good the script writing is. Text on screen videos. Now these videos are generally pretty easy to go viral since they are usually short and trendy and easy to watch but the product plug on these videos are usually very very brief and you don't really get a chance to dive deep into why the product solves a problem in the user's life. None of these impressions are actually driving conversions to your website so I'll give you a seat here. Photo carousels. Now I'll give you a C tier. Photo carousels. Now, these are pretty phenomenal if you know your audience well or your creator knows their audience well and they're good at either copywriting or storytelling. But you kind of have to bait the audience into reading your carousels by telling a good story or actually providing good tips. It's A or B tier depending on like how well you know your audience and how good you are storytelling and copywriting. So kind of similar to Talking Head, I'm going to give like a B tier but it also can be A tier if you're good at it. like a b tier but it also can be a tier if you're good at it last but not least skits in general skits aren't really meta right now when it comes to organic ugc ads i think they just kind of come off as like a natural and also sometimes people are just horrible actors right that just kind of happens but if you do want to do like a single person skit i've seen this only work for certain products usually these products are ones that has someone on zoom call or they're looking at something on screen examples of these will be like ai meeting co -pilot on screen. Examples of these will be like AI meeting co -pilots or like job search tools or like language learning apps. But overall, it's kind of limiting on what you can do. So it's an A tier if your product does have that, you know, functionality to be able to make it a good solo player skit, but it's C tier if it's not. So I think it averages out to be like B tier. If you're looking for more formats like these, I will go Yorbi AI because it's a viral content database of these trending formats. And you can also use our AI content remixer where you can set And you can also use our AI Content Remixer where you can simply upload any video that you want and it will remix that video for your specific target audience, niche, or product. And you can instantly use these types of scripts to start making content with yourself or the UGC creator.

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